Although Falabella is investing in several countries in Latin America, the company currently has no plans to invest in Argentina due to the country’s adverse economic and political climate. The Chilean retailer has not opened any new branches in Argentina since 2010 and it is likely that it will spend 2016 re-evaluating its growth plans for the country. For this reason, Falabella is focusing on building online sales in order to supplement its in-store sales, helping to reach consumers living in…
Euromonitor International'sFalabella Argentina SA in Retailing (Argentina) global briefing offers an insight into to the size and shape of the Home Care market, highlights buzz topics, emerging regions, countries and categories as well as pressing industry issues and white spaces. It identifies the opportunity zones within home care, analyses leading companies and brands and offers strategic analysis of major factors influencing the market - be they new product developments, packaging/ format /ingredients innovations, economic/lifestyle/environmental influences, distribution or retail pricing issues. Forecasts illustrate how the market is set to change and criteria for success.
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Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Table of Content

FALABELLA ARGENTINA SA IN RETAILING (ARGENTINA)
Euromonitor International
December 2016
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LIST OF CONTENTS AND TABLES
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Strategic Direction
Company Background
Digital Strategy
Summary 1 Falabella Argentina SA: Share of Sales Generated by Internet Retailing 2014-2016
Private Label
Summary 2 Falabella Argentina SA: Private Label Portfolio
Competitive Positioning
Summary 3 Falabella Argentina SA: Competitive Position 2016

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