Both off-trade value and volume growth are set to be stifled compared to 2019, when energy drinks recorded double-digit growth. With consumers at home spending money on household essentials, energy drinks is set to suffer in 2020, perceived as a non-essential product. In addition, many consumers enjoy energy drinks when on-the-go or socialising, with home seclusion and COVID-19 restrictions reducing both of these consumption moments.

Euromonitor International's Energy Drinks in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Why buy this report?
* Get a detailed picture of the Energy Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Energy Drinks in Mexico
Euromonitor International
December 2020
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List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
COVID-19 reduces on-the-go and socialising consumption moments in 2020
The perception of energy drinks as being unhealthy, dampens growth during COVID-19
As consumers reach for affordable price-points, Red Bull loses share, and Coca-Cola’s new launch suffers from bad timing
RECOVERY AND OPPORTUNITIES
On-trade and off-trade sales recover from 2021, as consumers socialise and demand more energy for busy days
Increasing price-sensitivity boosts share for lower-priced players
Players are set to respond to the demand for affordability, offering larger products
CATEGORY DATA
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Table 1 Off-trade Sales of Energy Drinks: Volume 2015-2020
Table 2 Off-trade Sales of Energy Drinks: Value 2015-2020
Table 3 Off-trade Sales of Energy Drinks: % Volume Growth 2015-2020
Table 4 Off-trade Sales of Energy Drinks: % Value Growth 2015-2020
Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2016-2020
Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2017-2020
Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2016-2020
Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2017-2020
Table 9 Forecast Off-trade Sales of Energy Drinks: Volume 2020-2025
Table 10 Forecast Off-trade Sales of Energy Drinks: Value 2020-2025
Table 11 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
Table 12 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on soft drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for soft drinks?
CHART 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2017-2025
CHART 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2017-2025
MARKET DATA
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Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020
Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020
Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2016-2020
Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2017-2020
Table 29 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2016-2020
Table 30 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2017-2020
Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020
Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020
Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020
Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020
…..continued.

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