Total volume sales within energy drinks continued to decline in 2020. In off-trade terms, the decrease is due to high unit prices in comparison with other soft drinks. Consumers opted for more affordable, healthier categories such as juices or RTD tea, rather than paying the additional 10% taxes (excise, sugar and VAT) that came into effect in July 2020. In addition, energy drinks are often consumed as an energy boost whilst on-the-go to work, school, or other outings, but lockdowns and work-fro...
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Euromonitor International's Energy Drinks in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2016-2020), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2025 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Energy Drinks market;
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* Use five-year forecasts to assess how the market is predicted to develop.
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Table of Content
Energy Drinks in Saudi Arabia
Euromonitor International
February 2021
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List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
High unit prices and unnatural profile turn consumers away in 2020, compounded by government disincentives
Players seek to attract health-conscious consumers with new product development and natural recipes
Code Red continues to power ahead thanks to its strong online presence targeting key consumers
RECOVERY AND OPPORTUNITIES
Players will seek to attract consumers with healthier options, but face an uphill battle against government disincentives
Rising production costs, import fees and taxes will lead to a hike in unit prices over the forecast period
Energy drinks will be impacted by ongoing limits on sporting activities and economic decline
CATEGORY DATA
Table 1 Off-trade Sales of Energy Drinks: Volume 2015-2020
Table 2 Off-trade Sales of Energy Drinks: Value 2015-2020
Table 3 Off-trade Sales of Energy Drinks: % Volume Growth 2015-2020
Table 4 Off-trade Sales of Energy Drinks: % Value Growth 2015-2020
Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2016-2020
Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2017-2020
Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2016-2020
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