Energy drinks continue to be popular in the Egyptian market, especially among teenagers and young adults, with younger consumers in Egypt often being more connected to global trends, and adopting a more westernised lifestyle. High prices and ongoing inflation, although not as severe as during the review period, is still having an impact on purchasing power, which often hits energy drinks core audience of younger consumers, who may have a limited budget. Due to these higher price points, energy d...
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Euromonitor International's Energy Drinks in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Energy Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Table of Content
Energy Drinks in Egypt
Euromonitor International
December 2019
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LIST OF CONTENTS AND TABLES

Headlines
Prospects
Energy Drinks Are Targeted at Younger Consumers, Promoted To Them at Social Occasions and Events
Westernisation Positively Impacts Sales of Energy Drinks As Younger Consumers Emulate Global Trends
Health and Wellness Is A Potential Threat To the Growth of Energy Drinks
Competitive Landscape
Red Bull GmbH Retains Its Lead Distribution, Which Includes Its Sugar-free Variant
Red Bull Competed Through Active Marketing That Includes Sponsor of Events Relevant To Younger Consumers
To Drive Values Sales, Energy Drinks Distribution Focuses on Places Where Consumers Impulse Buy
Category Data
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Table 1 Off-trade Sales of Energy Drinks: Volume 2014-2019
Table 2 Off-trade Sales of Energy Drinks: Value 2014-2019
Table 3 Off-trade Sales of Energy Drinks: % Volume Growth 2014-2019
Table 4 Off-trade Sales of Energy Drinks: % Value Growth 2014-2019
Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2015-2019
Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2016-2019
Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2015-2019
Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2016-2019
Table 9 Forecast Off-trade Sales of Energy Drinks: Volume 2019-2024
Table 10 Forecast Off-trade Sales of Energy Drinks: Value 2019-2024
Table 11 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
Table 12 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2019-2024
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