Global Digital Advertising Market was valued at US$ 90 Bn in 2019 and is expected to reach US$ 350 Bn by 2026, at a CAGR of 18.5% during the forecast period.

The report includes the analysis of the impact of COVID-19 lockdown on the revenue of market leaders, followers, and disruptors. Since the lockdown was implemented differently in various regions and countries; the impact of the same is also seen differently by regions and segments. The report has covered the current short-term and long-term impact on the market, and it would help the decision-makers to prepare the outline and strategies for companies by region.

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Global Digital Advertising Market Dynamics

Global media spending is growing progressively at more than 5% per year. Regardless of political and economic concerns in various markets, increasing digital advertising business will sustain overall advertising benefits.

Two major factors driving the growth of the market are self-serving platforms which allow small business to advertise with efficiency on the internet, and the increase in online startups that use these platforms to sell products directly to clients. Google and Facebook are capturing the majority of that growth because they surpass at serving those two sets of consumers.
Global Digital Advertising MarketSegment Analysis

Mobile Segment is accounted for about 50% of all the digital advertising, but mobile growth rates are starting to decline after an impressive rise. For example, mobile grew 70%, and mobile doubled every year for the first few years.
Mobile monetization is gaining acquisition, particularly in-app and video, and is likely to keep that drive going into the forecasting period as consumer behavior changes and header bidding technology extends beyond web display. Also, brand advertisers' demand for better transparency and protection against fraud should continue to be tough. Confirming inventories and ad quality will be key to maintain the flow of advertising funds into digital media.
Global Digital Advertising Market Regional Insights

Asia-Pacific and North America are accounting 70% of the US$ 628 billion global ad expenditure in 2019. Strong consumer spending in these regions, along with the FIFA World Cup, will divide worldwide ad growth of 7% in 2019. Global media expenses will grow progressively at more than 5% per year by 2026. North America is holding the largest share in the advertising market at US$ 232 billion and a 35% share of worldwide total media. Asia-Pacific is being at second place in regional media expenses with US$ 210 billion and one-third of the global ad business.
Global Digital Advertising Market, Key Highlights:

• Global Digital Advertising Market analysis and forecast, in terms of value.
• Comprehensive study and analysis of market drivers, restraints and opportunities influencing the growth of the Global Digital Advertising Market
• Global Digital Advertising Market segmentation on the basis of type, source, end-user, and region (country-wise) has been provided.
• Global Digital Advertising Market strategic analysis with respect to individual growth trends, future prospects along with the contribution of various sub-market stakeholders have been considered under the scope of study.
• Global Digital Advertising Market analysis and forecast for five major regions namely North America, Europe, Asia Pacific, the Middle East & Africa (MEA) and Latin America along with country-wise segmentation.
• Profiles of key industry players, their strategic perspective, market positioning and analysis of core competencies are further profiled.
• Competitive developments, investments, strategic expansion and competitive landscape of the key players operating in the Global Digital Advertising Market are also profiled.
Scope of the report for Global Digital Advertising Market: Inquire before buying

Global Digital Advertising Market by Device:

• Desktop
• Mobile
• Digital Billboard
Global Digital Advertising Market by Brand Category

• Pets
• Food & Drink
• Family & Parenting
• Travel
• Technology B2C B2C
• Style & Fashion
• Home & Garden
• Finance & Insurance
• CPG
• Business
• Education
• Automotive
• Sports
• Health & Fitness
• Technology B2B
Global Digital Advertising Market by Format

• Display
• Search
• Banner, Rich Media, Sponsorship
• video
• Other
Global Digital Advertising Market by Transaction Type

• Programmatic
• Direct
Global Digital Advertising Market by Region

• North America
• Asia-Pacific
• Europe
• Latin America
• Middle East & Africa
Global Digital Advertising Market Key Players

• Acxiom Corporation
• Alibaba Group Holding Limited
• Amazon.com, Inc.
• Baidu, Inc.
• Conversant, Inc.
• Dentsu Aegis Network
• Accenture Interactive
• PwC Digital Service
• IBM iX
• Web Net Creatives
• iProspect
• WebFX
• Disruptive Advertising
• Thrive Internet Marketing Agency
• Topspot Internet Marketing
• PBJ Marketing
• Adster Creative
• Boostability
• 97 Switch
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