Global Digestive Health Supplements Market size was valued at US$ XX Bn. in 2019 and the total revenue is expected to grow at 7.2 % through 2020 to 2026, reaching nearly US$ XX Bn.
Global Digestive Health Supplements Market Overview:

The fast-paced lifestyle has resulted in increased working hours and little to no time for exercise. An increase in health concerns has resulted in increased demand for supplementary food products that provide the daily requirement of minerals to the body. Digestive Health Supplements are a type of supplementary food product that have a high presence of nutrients like proteins, vitamins, minerals, and carbohydrates. Digestive Health Supplements hold medicinal properties that help in resolving immunity and digestion-related issues.

Digestive Health Supplements are manufactured by breaking down specific food groups into smaller nutrients that the body can digest. An increase in the number of people preferring a healthy lifestyle has resulted in a growth in demand for Digestive Health Supplements. An increase in the number of people suffering from health-related issues along with the rising preference for supplementary food products with medicinal properties has resulted in a boom in the Global Digestive Health Supplements Market.
Global Digestive Health Supplements Market Dynamics:

A report by scientists from the University of Gothenburg published in August 2018 states that 4 out of 10 people living in this world suffer from digestion-related issues. The same report states that digestion-related issues are the reason for more than 24% of deaths happened due to gastrointestinal issues. Digestive Health Supplements helps in providing an efficient solution for issues related to digestion and has found a rapid increase in demand owing to rising health concerns.
A report by WHO published in 2016 states that 1 in every 7 people in the age group of 18-45 years are overweight and more than 650 million people living in urban areas suffer from obesity. Digestive Health Supplements acts as a medicine in weight management treatment and provides a necessary solution for managing weight to athletes, celebrities, and people suffering from obesity and cholesterol-related issues.

A report by Consumer Healthcare Products Association states that the OTC products Market generated a revenue of US $ 175 Billion in 2018. Digestive Health Supplements come under OTC or Over Counter category of products. An increase in demand for OTC products as supplementary products has resulted in a growth in demand for Digestive Health Supplements.

Increased consumption of processed food products, especially by the young population has resulted in a rise in digestion, immunity, and bone strength-related issues on a large scale. Digestive Health Supplements consist of Calcium, Proteins, and Minerals that help in preventing the rise of these issues. Increased consumption of Snacks and rising preference for supplementary nutrient-rich food products has resulted in rising demand for Digestive Health Supplements.

The high cost associated with the production of fermented and dairy-based probiotics that are preferred by a large number of people has resulted in a limited number of players in the European Market manufacturing Digestive Health Supplements. To tap the potential of this market, On November 27, 2018, Ireland-based Carbery Group announced its entry into the Digestive Health Products market by launching a new range of fermented protein ingredients.
A rise in the issues related to digestion acts as the driving factor for the growth of the Global Digestive Health Supplements Market.
Restraints:

The rising preference for the consumption of natural food products like fruits and vegetables act as the major restraining factor here.
Global Digestive Health Supplements Market Segment Analysis:

By Form, It is observed that more than 40% of the Digestive Health Supplements sold by the Nutraceutical Industry is in powdered form. More than 48% of prebiotic products consumed under the category of Digestive Health Supplements are in liquid form. Increased demand for over-the-counter products has observed a 3.3% increase in demand for Digestive Health Supplements in tablet and capsule form.

By Product, It is observed that rising demand for nutrient-rich Digestive Health Supplements has resulted in a 3.4% increase in demand for Probiotics. Increased preference for supplementary products for probiotic products has resulted in a 2.8% increase in demand for Prebiotics. The rising preference for biological catalysts to resolve digestion-related issues has resulted in a 2.3% increase in demand for Enzymes. Different types of Digestive Health Supplements like Fulvic Acid are consumed on a large scale by people.

By Distribution Channel, It is observed that more than 45% of the sales of Digestive Health Supplements in the organized sector happened through the medium of Specialty Stores. Pharmacies that come under the organized sector have generated more than 22% of the revenue earned by the Global Digestive Health Supplements Market. An increase in the use of the internet for purchasing supplementary food products has resulted in a 7% increase in the number of people visiting different online platforms for purchasing Digestive Health Supplements.

Global Digestive Health Supplements Market

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The presence of a range of medicinal products on digestion-related issues has resulted in a 3.5% increase in demand for Digestive Health Supplements from the Pharmacies that are part of the organized sector. The presence of a large number of products by different brands and attractive offers have resulted in a 2.3% increase in sales of Digestive Health Supplements through Supermarkets. Positioning of Digestive Health Supplements as OTC products by the manufacturing firms has resulted in a 1.8% increase in demand for them by convenience stores that come under the organized sector.

Specialty Stores dealing in Supplementary Food Products have observed a rise of 2.8% in demand for Digestive Health Supplements. The presence of a large number of products and features like doorstep delivery has resulted in a 4.6% increase in the sales of Digestive Health Supplements through the medium of E-Commerce. Different mediums dealing in supplementary products are visited by people for purchasing Digestive Health Supplements.
Global Digestive Health Supplements Market Regional Insights:

A report by the US-based International Foundation for Bowel Dysfunction published in 2018 states that more than 62 million Americans are diagnosed with Digestion-related issues every year. The presence of such a large population suffering from different gastrointestinal and appendicitis issues have resulted in a 3.2% increase in the consumption of Digestive Health Supplements in North America.

The presence of a large health-conscious population has resulted in a 2.8% increase in demand for Digestive Health Supplements in Europe. A report by EurekAlert published in May 2019 states that increased consumption of processed food products and reduced consumption of nutritious food products has resulted in millions of people living in this region at risk of Chronic Digestive Diseases.

An increase in the number of people following a healthy lifestyle has resulted in a 1.8% increase in demand for Digestive Health Supplements. South American Market is showing a growth rate of 2.1%, the reason for which is the rising preference for supplementary food products especially in countries like Brazil, Colombia, and Venezuela. The Middle East and Africa’s Market is showing a growth rate of 1.3%, the reason for which is the preference for conventional food products and medicines to treat digestion-related issues.

Global Digestive Health Supplements Market

The objective of the report is to present a comprehensive analysis of the global Digestive Health Supplements market to the stakeholders in the industry. The past and current status of the industry with the forecasted market size and trends are presented in the report with the analysis of complicated data in simple language. The report covers all the aspects of the industry with a dedicated study of key players that include market leaders, followers, and new entrants.
PORTER, SVOR, PESTEL analysis with the potential impact of micro-economic factors of the market have been presented in the report. External as well as internal factors that are supposed to affect the business positively or negatively have been analyzed, which will give a clear futuristic view of the industry to the decision-makers.

The report also helps in understanding the global Digestive Health Supplements market dynamics, structure by analyzing the market segments and Project the global Digestive Health Supplements market size. Clear representation of competitive analysis of key players by product, price, financial position, product portfolio, growth strategies, and regional presence in the global Digestive Health Supplements market make the report investor’s guide.
Global Digestive Health Supplements Market Scope: Inquire before buying

Global Digestive Health Supplements Market
Global Digestive Health Supplements Market, by Region:

• North America
• Europe
• Asia Pacific
• Middle East and Africa
• South America
Global Digestive Health Supplements Market Key Players

• Cargill, Inc.
• Arla Foods, Inc.
• Nestle S.A.
• BioGaia AB
• Abbott Laboratories
• Danone S.A.
• Alimentary Health Limited
• Pfizer, Inc.
• Bayer AG
• Koninklijke DSM N.V.
• Chr. Hansen Holding
• Lallemand
• Yakult Honsha Co., Ltd.
• Danisco A/S
• NOW Foods
• Procter & Gamble
• Nutrica NV
• AMWAY
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