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Although the category had already seen double-digit growth in all years of the review period, dietary supplements is expected to see a slightly stronger current value increase in 2020. As in vitamins, consumers believed that certain dietary supplements would be useful for boosting their immunity to protect them from COVID-19, and turned to these in the first half of the year. As most consumers of dietary supplements are older, and as older consumers are amongst those hit the hardest by the virus...
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Euromonitor International's Dietary Supplements in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Combination Dietary Supplements, Herbal/Traditional Dietary Supplements, Non-Herbal/Traditional Dietary Supplements.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Why buy this report?
* Get a detailed picture of the Dietary Supplements market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Table of Contents:
Dietary Supplements in Vietnam
Euromonitor International
November 2020
List OF CONTENTS AND TABLES
KEY DATA FINDINGS
2020 IMPACT
Higher growth as consumers try to boost their immunity, particularly the elderly
Specific non-herbal/traditional dietary supplements see higher growth
Local and multinational players must compete with counterfeit/substandard products
RECOVERY AND OPPORTUNITIES
Maintaining health increasingly seen as preferable to treating symptoms
Expansion of the consumer base, mainly amongst the older population
Entry of more players and stronger competition expected
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CATEGORY DATA
Table 1 Sales of Dietary Supplements by Category: Value 2015-2020
Table 2 Sales of Dietary Supplements by Category: % Value Growth 2015-2020
Table 3 Sales of Dietary Supplements by Positioning: % Value 2015-2020
Table 4 NBO Company Shares of Dietary Supplements: % Value 2016-2020
Table 5 LBN Brand Shares of Dietary Supplements: % Value 2017-2020
Table 6 Forecast Sales of Dietary Supplements by Category: Value 2020-2025
Table 7 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025
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EXECUTIVE SUMMARY
COVID-19 impact on consumer health
COVID-19 country impact
Company response
Retailing shift
What next for consumer health?
MARKET INDICATORS
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 9 Life Expectancy at Birth 2015-2020
MARKET DATA
Table 10 Sales of Consumer Health by Category: Value 2015-2020
Table 11 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 12 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 13 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 14 Distribution of Consumer Health by Format: % Value 2015-2020
Table 15 Distribution of Consumer Health by Format and Category: % Value 2020
Table 16 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
…..continued
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