Decathlon is expected to strengthen its operations in the online channel by increasing the size of its largest logistics centre in Spain, located in El Prat de Llobregat near Barcelona, which is already 48,000 sq m in size. Additionally, the company is expected to increase the number of its urban stores in order to take advantage of the proximity trend being seen in sports goods stores.

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Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Retailing market;

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* Pinpoint growth sectors and identify factors driving change;

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Table of Contents

Strategic Direction

Company Background

Digital Strategy

Summary 1 Decathlon España SA: Share of Sales Generated by Internet Retailing 2014-2016

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Private Label

Summary 2 Decathlon España SA: Private Label Portfolio

Competitive Positioning

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Summary 3 Decathlon España SA: Competitive Position 2016

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