The COVID-19 pandemic has accelerated migration towards non-cash payments in Romania. Indeed, contactless debit card payments are increasingly becoming the norm throughout the country. Debit card usage has therefore been boosted by the pandemic, in line with rising health concerns among consumers and growing focus on hygiene among retailers.

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Euromonitor International’s Debit Card Transactions in Romania report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.

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Product coverage: Commercial Debit Card Transactions, Personal Debit Card Transactions.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Why buy this report?
* Get a detailed picture of the Debit Card Transactions market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years’ experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Content

KEY DATA FINDINGS
2020 IMPACT
Pandemic further fuels use of debit card payments at expense of cash

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Still scope for strong growth among certain population segments
Leading players investing in new innovative marketing and services
RECOVERY AND OPPORTUNITIES

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Romanian consumers to continue transition away from cash despite recovery
Concerns over pandemic support growth of contactless payment
Huge rise in e-commerce to continue driving debit card usage

… continued

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