The new report by Expert Market Research titled, ‘Global Couscous Market Size, Share, Price, Trends, Growth, Report and Forecast 2022-2027’, gives an in-depth analysis of the global couscous market, assessing the market based on its segments like thickness, distribution channels, and major regions. The report tracks the latest trends in the industry and studies their impact on the overall market. It also assesses the market dynamics, covering the key demand and price indicators, along with analyzing the market based on the SWOT and Porter’s Five Forces models.

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The key highlights of the report include:

Market Overview (2017-2027)

• Forecast CAGR (2022-2027): 3.5% (Global Pasta and Couscous Market)
• Forecast Market Size (2026): About USD 42 Billion (Global Pasta and Couscous Market)

The growing demand for couscous can be associated with the rising levels of awareness about healthy eating habits. Couscous is made from raw products like rice and barley and is rich in carbohydrates and protein. Owing to the existence of major chronic diseases like cancer and the rising levels of obesity among the younger generation, the demand for couscous is surging as the selenium in couscous can inhibit the growth of cancer cells in the body and help in weight reduction. In addition, owing to trade channels, couscous is easily available in almost every part of the world, which is propelling the market growth.

Industry Definition and Major Segmentations

Couscous is a staple, side-dish in North Africa, made from semolina flour or balls of durum wheat. It is rich in proteins. fibre and carbohydrates. In addition, it is easily available, easy to prepare and comes with health statements including gluten free and whole-grain meal.

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On the basis of thickness, the market can be segmented into:

• Fine Couscous
• Medium Couscous
• Thick Couscous

The market, on the basis of distribution channel, can be divided into:

• Supermarkets and Hypermarkets
• Independent Retailers
• Convenience Stores
• Speciality Stores
• Online
• Others

The regional markets for the product include:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Market Trends

With the increasing health benefits of couscous consumption, it is becoming increasingly popular as a tasty and healthy food item, especially among the young and working generation. The market growth in the future is expected to be continually propelled by the rising number of working populations and the subsequent demand for easy-to-cook, canned, and readily available food items. In addition, online retail channels that deliver dry groceries and cooked meals are anticipated to significantly strengthen industry growth in the coming years. Furthermore, the surge in demand for of organic couscous, free from pesticides and insecticides owing to rise in purchasing power is invigorating manufacturers to adopt innovative production techniques which is expected to drive the market growth in the forecast period.

Key Market Players

The major players in the market are US Durum Products Ltd, Ebro Foods, S.A., Dari, and Forafric Group, among others. The report covers the market shares, capacities, plant turnarounds, expansions, investments and mergers and acquisitions, among other latest developments of these market players.

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