Consumer health is expected to see much higher current value growth in 2020 than was seen the previous year. One of the factors dictating growth in this year is expected to be COVID-19. As news about the virus emerged in the country, consumers began panic-buying at the beginning of March, stockpiling certain consumer health products, such as analgesics, cough, cold and allergy (hay fever) remedies, digestive remedies, and immunity-boosting vitamins and dietary supplements, for fear of shortages.

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Euromonitor International's Consumer Health in Ecuador report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Consumer Health market;

* Pinpoint growth sectors and identify factors driving change;

* Understand the competitive environment, the market’s major players and leading brands;

* Use five-year forecasts to assess how the market is predicted to develop.

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Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020

Table 2 Life Expectancy at Birth 2015-2020

MARKET DATA

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Table 3 Sales of Consumer Health by Category: Value 2015-2020

Table 4 Sales of Consumer Health by Category: % Value Growth 2015-2020

Table 5 NBO Company Shares of Consumer Health: % Value 2016-2020

Table 6 LBN Brand Shares of Consumer Health: % Value 2017-2020

Table 7 Distribution of Consumer Health by Format: % Value 2015-2020

Table 8 Distribution of Consumer Health by Format and Category: % Value 2020

Table 9 Forecast Sales of Consumer Health by Category: Value 2020-2025

Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Summary 1 Research Sources

KEY DATA FINDINGS

2020 IMPACT

Consumers stockpile analgesics, but are likely to finish stockpiles first thereby limiting growth overall and fewer sports injuries reduce sales of topical analgesics in 2020

Analgesics run out thanks to stockpiling but domestic companies able to meet demand thereafter

Companies struggle to stand out, strong competition from more affordable generics continues and aspirin becomes a prescription drug during pandemics

RECOVERY AND OPPORTUNITIES

Stable growth expected thanks to being a familiar category in households

Rising awareness of side effects of painkillers likely to negatively impact sales

Rising safety awareness fuels demand for topical analgesics

CATEGORY DATA

Table 11 Sales of Analgesics by Category: Value 2015-2020

Table 12 Sales of Analgesics by Category: % Value Growth 2015-2020

Table 13 NBO Company Shares of Analgesics: % Value 2016-2020

Table 14 LBN Brand Shares of Analgesics: % Value 2017-2020

Table 15 Forecast Sales of Analgesics by Category: Value 2020-2025

Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

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2020 IMPACT

Stockpiling in March due to COVID-19 is offset by the use of natural products

Demand for allergy remedies boosted by changing environmental factors and face mask wearing in 2020

Natural positioning increasingly key to success with media investment growing in 2020 as consumers remain loyal to brands

RECOVERY AND OPPORTUNITIES

Zero growth forecast, driven by paediatric allergy remedies and reduced by cough remedies

Shift to natural alternatives threaten sales

Generics likely to boost OTC sales over the forecast period

CATEGORY DATA

Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020

Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020

Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020

Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020

Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025

Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

…continued

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