Future plans of Corporación el Rosado include outlet strengthening, especially on the coastal side of the country affected by the earthquake of April 2016. The player also aims to improve its training plans to increase every line of production and commercial management as well as technological modernisation in terms of distribution chain and internal administration. It will keep its main targets of mid-economy consumers but the company also wants to attract lower-income targets. Moreover, the co…
Euromonitor International'sCorporación el Rosado SA in Retailing (Ecuador) global briefing offers an insight into to the size and shape of the Home Care market, highlights buzz topics, emerging regions, countries and categories as well as pressing industry issues and white spaces. It identifies the opportunity zones within home care, analyses leading companies and brands and offers strategic analysis of major factors influencing the market - be they new product developments, packaging/ format /ingredients innovations, economic/lifestyle/environmental influences, distribution or retail pricing issues. Forecasts illustrate how the market is set to change and criteria for success.
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Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Table of Content

CORPORACIÓN EL ROSADO SA IN RETAILING (ECUADOR)
Euromonitor International
December 2016
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LIST OF CONTENTS AND TABLES
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Strategic Direction
Company Background
Digital Strategy
Summary 1 Corporación el Rosado SA: Share of Sales Generated by Internet Retailing 2014-2016
Private Label
Summary 2 Corporación el Rosado SA: Private Label Portfolio
Competitive Positioning
Summary 3 Corporación el Rosado SA: Competitive Position 2016

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