Coppel SA de CV’s strategic direction involves expanding its outlet footprint across cities with between 80,000 and 100,000 inhabitants in order to reach a wider base of potential consumers from Mexico’s low-income and middle-income population segments. Coppel is also present in Brazil and Argentina and the retailer already evaluating the feasibility of entering other Latin American countries, including Chile, Colombia and Peru.
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Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Retailing market;
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* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
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LIST OF CONTENTS AND TABLES

Strategic Direction
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Company Background
Digital Strategy
Summary 1 Coppel SA de CV: Share of Sales Generated by Internet Retailing 2014-2016
Private Label
Summary 2 Coppel SA de CV: Private Label Portfolio
Competitive Positioning
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Summary 3 Coppel SA de CV: Competitive Position 2016
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