In 2016, Coop Italia initiated a full revamp of its private label lines, with this expected to be completed by 2018 across all product areas. After 13 years, the company decided to adjust its offer so as to better cater for consumer demand for health and wellness, organic and local products. Aside from renovating the look of its products, Coop also created two new lines called Coop Origine, for which it monitors the entire supply chain, and Amici Speciali for pets.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Non-Store Retailing, Store-based Retailing.
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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
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LIST OF CONTENTS AND TABLES

Strategic Direction
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Company Background
Digital Strategy
Summary 1 Coop Italia scarl: Share of Sales Generated by Internet Retailing 2014-2016
Private Label
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Summary 2 Coop Italia scarl: Private Label Portfolio
Competitive Positioning
Summary 3 Coop Italia scarl: Competitive Position 2016

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