Moving forward, Eu Yan Sang will seek to make its products available to consumers through more channels. It will also focus on introducing good quality new products which are convenient to take.
Belgium escaped the worse ravages of the global economic downturn, with average incomes actually rising modestly over recent years. Suburban lifestyles and car ownership remain the norm. However, with a steadily ageing population, the country faces growing demographic headwinds, and a steadily rising obesity rate is also a cause for concern. With the majority of Belgians now toting smartphones, the mobile internet is becoming increasingly integrated into everyday life.
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Euromonitor's Consumer Lifestyles in Belgium report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Lifestyles market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
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Table of Contents

Lifestyles in Belgium
Chart 1 Lifestyles in Belgium
Top Five Consumer Trends
the "belgian Dream" of Suburban Living
A Greying Population Poses Social and Economic Challenges
the Internet Plays An Increasingly Prominent Role in Everyday Life
Cash Is Going Out of Fashion
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Losing the Battle of the Bulge
Consumer Segmentation
Babies and Infants
Chart 2 Number of Babies and Infants (Aged 0-2) and Average Age at Childbirth
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Chart 3 Number of Kids (Aged 3-8)
Tweenagers
Chart 4 Distribution of Tweens (Aged 9-12)
Teens
Chart 5 Distribution of Teens (Aged 13-17)
Young Adults
... continued

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