Belgium escaped the worse ravages of the global economic downturn, with average incomes actually rising modestly over recent years. Suburban lifestyles and car ownership remain the norm. However, with a steadily ageing population, the country faces growing demographic headwinds, and a steadily rising obesity rate is also a cause for concern. With the majority of Belgians now toting smartphones, the mobile internet is becoming increasingly integrated into everyday life.
Euromonitor International'sConsumer Lifestyles in Belgium global briefing offers an insight into to the size and shape of the Home Care market, highlights buzz topics, emerging regions, countries and categories as well as pressing industry issues and white spaces. It identifies the opportunity zones within home care, analyses leading companies and brands and offers strategic analysis of major factors influencing the market - be they new product developments, packaging/ format /ingredients innovations, economic/lifestyle/environmental influences, distribution or retail pricing issues. Forecasts illustrate how the market is set to change and criteria for success.
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Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Table of Content

CONSUMER LIFESTYLES IN BELGIUM
Euromonitor International
December 2016
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LIST OF CONTENTS AND TABLES
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Lifestyles in Belgium
Chart 1 Lifestyles in Belgium
Top Five Consumer Trends
the "belgian Dream" of Suburban Living
A Greying Population Poses Social and Economic Challenges
the Internet Plays An Increasingly Prominent Role in Everyday Life
Cash Is Going Out of Fashion
Losing the Battle of the Bulge
Consumer Segmentation

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