Consumer health in the United Arab Emirates is set to record a positive performance in 2020, with the outbreak of the COVID-19 pandemic contributing as one of the major reasons for the growth. However, overall demand for many categories is set to be more subdued after initial stockpiling during lockdown in Q1 considering the recessionary macroeconomic pressures on the industry. These include an expected contraction in the population as residency in the country is linked to employment and with th...

Euromonitor International's Consumer Health in United Arab Emirates report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.
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Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Table of Contents:
Consumer Health in the United Arab Emirates
Euromonitor International
November 2020

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
COVID-19 impact on consumer health
COVID-19 country impact
Company response
Retailing shift
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 2 Life Expectancy at Birth 2015-2020
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2015-2020
Table 4 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 6 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 7 Distribution of Consumer Health by Format: % Value 2015-2020
Table 8 Distribution of Consumer Health by Format and Category: % Value 2020
Table 9 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
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GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
KEY DATA FINDINGS
2020 IMPACT
Expatriate exodus due to COVID-19 to reduce consumer base for analgesics over 2020
Topical pain relief remains popular with herbal/traditional products gaining share
Local players poised to grow amid push to localise due to pandemic
RECOVERY AND OPPORTUNITIES
E-commerce set to expand further in response to COVID-19
Uncertainty over purchasing habits and expatriate population
Herbal/traditional variants to outperform standard topical analgesics
CATEGORY DATA
Table 11 Sales of Analgesics by Category: Value 2015-2020
Table 12 Sales of Analgesics by Category: % Value Growth 2015-2020
Table 13 NBO Company Shares of Analgesics: % Value 2016-2020
Table 14 LBN Brand Shares of Analgesics: % Value 2017-2020
Table 15 Forecast Sales of Analgesics by Category: Value 2020-2025
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Stockpiling noted in initial stages of lockdown related to COVID-19
Knowledge of allergies continues to grow
Expansion of distribution networks among leading global players
RECOVERY AND OPPORTUNITIES
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United Arab Emirates government prepares for flu season by increasing supply of vaccine
Pharyngeal preparations fuelled by pandemic and beyond
Local environment will continue to support overall demand for category
CATEGORY DATA
Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Reduced frequency of eating out and increased focus on healthier lifestyles during pandemic reduces demand for digestive remedies
Withdrawal of major H2 blockers impacts overall demand for indigestion and heartburn remedies
Reckitt Benckiser set to gain slim leadership of fragmented competitive landscape but smaller local players offering greater affordability are real winners
RECOVERY AND OPPORTUNITIES
Niche of IBS treatments set to experience stronger demand over forecast period as awareness of condition, and possible treatment, continues to rise
Traditional habits likely to return in time, supporting overall demand for digestive remedies moving forward
Competition from fortified food and probiotic supplements
CATEGORY DATA
Table 23 Sales of Digestive Remedies by Category: Value 2015-2020
Table 24 Sales of Digestive Remedies by Category: % Value Growth 2015-2020
Table 25 NBO Company Shares of Digestive Remedies: % Value 2016-2020
Table 26 LBN Brand Shares of Digestive Remedies: % Value 2017-2020
Table 27 Forecast Sales of Digestive Remedies by Category: Value 2020-2025
Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Consumers spending less attention on their appearance due to home confinement during lockdown but some dermatologicals are still deemed essential
Price sensitivity emerges as a result of lockdown
International brands benefit from greater consumer awareness but smaller players offering greater affordability gain ground
RECOVERY AND OPPORTUNITIES
Subdued demand in 2021 but 2022 set to be more positive for dermatologicals
Uptick in topical germicidals/antiseptics during pandemic likely to continue
E-commerce set to gain further share due to competitive prices and attractive deals
CATEGORY DATA
Table 29 Sales of Dermatologicals by Category: Value 2015-2020
Table 30 Sales of Dermatologicals by Category: % Value Growth 2015-2020
Table 31 NBO Company Shares of Dermatologicals: % Value 2016-2020
Table 32 LBN Brand Shares of Dermatologicals: % Value 2017-2020
Table 33 LBN Brand Shares of Hair Loss Treatments: % Value 2017-2020
Table 34 Forecast Sales of Dermatologicals by Category: Value 2020-2025
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Pandemic fuels anti-smoking movement
E-commerce exposes smaller brands to consumers searching for more competitive prices
GSK Consumer Healthcare retains dominance due to established reputation and distribution
RECOVERY AND OPPORTUNITIES
High barriers to entry for new products
Marginal upturn in demand in 2021 with improving growth over course of forecast period
Heightened competition from alternatives
CATEGORY INDICATORS
Table 36 Number of Smokers by Gender 2015-2020
CATEGORY DATA
Table 37 Sales of NRT Smoking Cessation Aids by Category: Value 2015-2020
Table 38 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2015-2020
Table 39 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2016-2020
Table 40 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2017-2020
Table 41 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Sleep problems exacerbated by pandemic resulting in rising anxiety levels
Prescription offers competition to OTC although lockdown likely to have reduced visits to doctors
Smaller herbal/traditional brands gain further value share while Panadol Night benefits from trusted name
RECOVERY AND OPPORTUNITIES
E-commerce set to gain further share offering wider choice of herbal/traditional sleep aids
Overall demand for standard sleep aids set to continue to wane, caught between increasing preference for herbal/traditional or Rx for serious issues
Busy urban lifestyles likely to return following pandemic in the longer term offering suitable consumer base for herbal/traditional sleep aids
CATEGORY DATA
Table 43 Sales of Sleep Aids: Value 2015-2020
Table 44 Sales of Sleep Aids: % Value Growth 2015-2020
Table 45 NBO Company Shares of Sleep Aids: % Value 2016-2020
Table 46 LBN Brand Shares of Sleep Aids: % Value 2017-2020
Table 47 Forecast Sales of Sleep Aids: Value 2020-2025
Table 48 Forecast Sales of Sleep Aids: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Digital screen time increases further during lockdown supporting demand for standard eye care
E-commerce set to gain further share driving greater share of smaller players
Opportunity for lower cost alternatives
RECOVERY AND OPPORTUNITIES
Preventative health on the ascent
Demand for allergy eye care set to marginally increase although health insurance restricts stronger potential for category
Competition from eyewear as preventive measure
CATEGORY DATA
Table 49 Sales of Eye Care by Category: Value 2015-2020
Table 50 Sales of Eye Care by Category: % Value Growth 2015-2020
Table 51 NBO Company Shares of Eye Care: % Value 2016-2020
Table 52 LBN Brand Shares of Eye Care: % Value 2017-2020
Table 53 Forecast Sales of Eye Care by Category: Value 2020-2025
Table 54 Forecast Sales of Eye Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Lower demand for wound care during lockdown due to reduced activity amongst consumers, particularly accident-prone children
Distribution continues to expand across different channels, with e-commerce gaining in further popularity due to competitive prices and home delivery
Multinationals lead with established brands but smaller players gain share due to increasing price sensitivity
RECOVERY AND OPPORTUNITIES
Positive performance predicted for wound care with all categories set to outperform review period
Multifunctionality could open opportunities to add higher specific value to wound care
Licensing likely to continue to be used to attract affluent parents for their children’s wound care needs
CATEGORY DATA
Table 55 Sales of Wound Care by Category: Value 2015-2020
Table 56 Sales of Wound Care by Category: % Value Growth 2015-2020
Table 57 NBO Company Shares of Wound Care: % Value 2016-2020
Table 58 LBN Brand Shares of Wound Care: % Value 2017-2020
Table 59 Forecast Sales of Wound Care by Category: Value 2020-2025
Table 60 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Overall impact of focusing on boosting one’s immune system during pandemic does not result in huge boost for vitamins overall as dietary supplements offers strong competition
Multivitamins remains a popular option in terms of cost saving and convenience
Vitabiotics set to strengthen overall leadership of vitamins with omnichannel strategy
RECOVERY AND OPPORTUNITIES
E-commerce set to capitalise on increasing price sensitivity and convenience heading into forecast period
Overall economic recovery likely to influence demand for vitamins during early part of forecast period but overall category is set to record positive performance
Vitamin D deficiency likely to support relevance of category
CATEGORY DATA
Table 61 Sales of Vitamins by Category: Value 2015-2020
Table 62 Sales of Vitamins by Category: % Value Growth 2015-2020
Table 63 Sales of Multivitamins by Positioning: % Value 2015-2020
Table 64 NBO Company Shares of Vitamins: % Value 2016-2020
Table 65 LBN Brand Shares of Vitamins: % Value 2017-2020
Table 66 Forecast Sales of Vitamins by Category: Value 2020-2025
Table 67 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Support for immune-boosting dietary supplements following emergence of pandemic outpaces vitamins
Increasing screen time fuels further demand for eye health supplements
Sanofi Gulf retains lead of highly fragmented competitive landscape in 2020
RECOVERY AND OPPORTUNITIES
Dietary and lifestyle changes will fuel longer-term demand for dietary supplements
Ongoing demand predicted for probiotic supplements but foods high in probiotics could offer greater competition moving forward
Dynamic growth for combination herbal/traditional dietary supplements
CATEGORY DATA
Table 68 Sales of Dietary Supplements by Category: Value 2015-2020
Table 69 Sales of Dietary Supplements by Category: % Value Growth 2015-2020
Table 70 Sales of Dietary Supplements by Positioning: % Value 2015-2020
Table 71 NBO Company Shares of Dietary Supplements: % Value 2016-2020
Table 72 LBN Brand Shares of Dietary Supplements: % Value 2017-2020
Table 73 Forecast Sales of Dietary Supplements by Category: Value 2020-2025
Table 74 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Obesity links to COVID-19 supports demand for weight management in 2020
Slimming teas registers ongoing strong growth due to affordability
Atkins set to retain lead with established meal replacement brand but smaller players predicted to gain further share in 2020
RECOVERY AND OPPORTUNITIES
Meal replacement continues to grow despite economic challenges
Slimming teas set to continue on dynamic growth path
Health and wellness trends and more natural approach to longer-term weight management will subdue stronger demand for category moving forward
CATEGORY DATA
Table 75 Sales of Weight Management and Wellbeing by Category: Value 2015-2020
Table 76 Sales of Weight Management and Wellbeing by Category: % Value Growth 2015-2020
Table 77 NBO Company Shares of Weight Management and Wellbeing: % Value 2016-2020
Table 78 LBN Brand Shares of Weight Management and Wellbeing: % Value 2017-2020
Table 79 Forecast Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Emergence of COVID-19 slows demand for dynamic sports nutrition as gyms are forced to close
Sports protein products benefits from longer shelf life
Glanbia set to retain leadership of sports nutrition in face of increasing competition from smaller players
RECOVERY AND OPPORTUNITIES
Health and wellness trends set to drive future growth once consumers regain confidence in returning to gym environment
Sports protein powder set to drive category forward with stronger demand predicted for the forecast period
Blurring of category of sports nutrition and fortified/functional food
CATEGORY DATA
Table 81 Sales of Sports Nutrition by Category: Value 2015-2020
Table 82 Sales of Sports Nutrition by Category: % Value Growth 2015-2020
Table 83 NBO Company Shares of Sports Nutrition: % Value 2016-2020
Table 84 LBN Brand Shares of Sports Nutrition: % Value 2017-2020
Table 85 Forecast Sales of Sports Nutrition by Category: Value 2020-2025
Table 86 Forecast Sales of Sports Nutrition by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Ascent of health awareness fuels demand for immunity-boosting herbal/traditional products
Government campaign to warn consumers of the dangers linked to false cures and quick fixes
Highly fragmented competitive environment dominated by “others”
RECOVERY AND OPPORTUNITIES
Younger generations become increasingly exposed to, and targeted by, herbal/traditional products
Solid demand predicted for herbal/traditional products over forecast period despite ongoing price sensitivity and likely population contraction
Herbal/traditional digestive enzymes set to record solid growth over the forecast period as some consumers likely to return to poor eating habits
CATEGORY DATA
Table 87 Sales of Herbal/Traditional Products by Category: Value 2015-2020
Table 88 Sales of Herbal/Traditional Products by Category: % Value Growth 2015-2020
Table 89 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020
Table 90 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020
Table 91 Forecast Sales of Herbal/Traditional Products by Category: Value 2020-2025
Table 92 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Prescription medicine limits overall demand for paediatric consumer health, while initial stockpiling following emergence of pandemic likely to be countered by population contraction end of 2020
Wider usage of nappy (diaper) rash treatments results in solid growth
Julphar Gulf Pharmacies remains highest ranked domestic player in a competitive landscape led by multinational brands
RECOVERY AND OPPORTUNITIES
Undynamic but positive performance predicted over forecast period but category is dependent on certain factors
Pandemic likely to focus parents’ longer-term attention on preventive medicine to strengthen children’s immunity through supplements
CATEGORY DATA
Table 93 Sales of Paediatric Consumer Health by Category: Value 2015-2020
Table 94 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020
Table 95 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2020
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2016-2020
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2017-2020
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
…..continued
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