With Kenyans mired in the COVID-19 pandemic, it is perhaps not surprising that value sales of consumer health products are set to rise in 2020 at a rate higher than those recorded during the review period. Broadly, a pandemic-inspired heightened focus on maintaining/improving health is driving greater interest in over the counter (OTC) health products overall. More specifically, there is greater demand for products that promise to elevate immunity to the virus, especially vitamins and dietary su...

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Euromonitor International's Consumer Health in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Consumer Health market;

* Pinpoint growth sectors and identify factors driving change;

* Understand the competitive environment, the market’s major players and leading brands;

* Use five-year forecasts to assess how the market is predicted to develop.

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Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020

Table 2 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2015-2020

Table 4 Sales of Consumer Health by Category: % Value Growth 2015-2020

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Table 5 NBO Company Shares of Consumer Health: % Value 2016-2020

Table 6 LBN Brand Shares of Consumer Health: % Value 2017-2020

Table 7 Distribution of Consumer Health by Format: % Value 2015-2020

Table 8 Distribution of Consumer Health by Format and Category: % Value 2020

Table 9 Forecast Sales of Consumer Health by Category: Value 2020-2025

Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

APPENDIX

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OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Summary 1 Research Sources

KEY DATA FINDINGS

2020 IMPACT

Self-medication on the rise as a result of COVID-19 in 2020, boosting demand for OTC analgesics

Ageing population continues to drive growth of analgesics

GSK Consumer Healthcare set to maintain leadership in analgesics in 2020

RECOVERY AND OPPORTUNITIES

Value sales of popular analgesics set to grow steadily over the forecast period

Chemists and pharmacies to continue to be primary distribution channels for analgesics over the forecast period

Domestic manufacturers looking to exports to boost revenue over forecast period

CATEGORY DATA

Table 11 Sales of Analgesics by Category: Value 2015-2020

Table 12 Sales of Analgesics by Category: % Value Growth 2015-2020

Table 13 NBO Company Shares of Analgesics: % Value 2016-2020

Table 14 LBN Brand Shares of Analgesics: % Value 2017-2020

Table 15 Forecast Sales of Analgesics by Category: Value 2020-2025

Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Spike in demand in early 2020 for cough, cold and allergy (hay fever) remedies as consumers seek to combat symptoms of virus

New regulations restrict access to codeine-based cough medicines

GSK Consumer Healthcare set to keep strong lead in cough, cold and allergy (hay fever) remedies in 2020

RECOVERY AND OPPORTUNITIES

Value sales of cough, cold and allergy (hay fever) remedies set for growth over the forecast period

Players likely to turn to advertising to expand product awareness and boost value sales over the forecast period

Producers set to add popular natural ingredients to boost sales

CATEGORY DATA

Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020

Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020

Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020

Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020

Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025

…continued

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