The COVID-19 pandemic is expected to have a considerable impact on consumer health in Morocco in 2020 as consumer purchasing adapts according to the drastic changes in consumer lifestyles, habits, and behaviours. As consumers react to the uncertainty of the future of the pandemic, with claims that the pandemic could continue for two or more years, many consumers have become more proactive than reactive in their buying habits, initially stockpiling early in the 2020 and then ensuring sufficient s...

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Euromonitor International's Consumer Health in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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Table of Contents

Consumer Health in Morocco
Euromonitor International
November 2020

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
COVID-19 impact on consumer health
COVID-19 country impact
Company response
Retailing shift
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 2 Life Expectancy at Birth 2015-2020
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2015-2020
Table 4 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 6 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 7 Distribution of Consumer Health by Format: % Value 2015-2020
Table 8 Distribution of Consumer Health by Format and Category: % Value 2020
Table 9 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
KEY DATA FINDINGS
2020 IMPACT
COVID-19 intensifies growth of acetaminophen as consumers avoid ibuprofen
Local player Bottu continues to lead category thanks to surge in demand for paracetamol
Losses for ibuprofen products as consumers fear negative health effects
RECOVERY AND OPPORTUNITIES
Combination products to decline as topical analgesics is set to grow
Generic products to benefit from government backing
Self-medication to support growth in category as parapharmacies become more common
CATEGORY DATA
Table 11 Sales of Analgesics by Category: Value 2015-2020
Table 12 Sales of Analgesics by Category: % Value Growth 2015-2020
Table 13 NBO Company Shares of Analgesics: % Value 2016-2020
Table 14 LBN Brand Shares of Analgesics: % Value 2017-2020
Table 15 Forecast Sales of Analgesics by Category: Value 2020-2025
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
COVID-19 provokes stockpiling as consumers prepare for future uncertainty
Galenica Laboratoires SA retains leadership despite increasing pressure from generics
Local companies continue to dominate as government favours local pharmaceutical manufacturing

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RECOVERY AND OPPORTUNITIES
Growth suppressed as government warns of dangers of products in this category
Recent flu epidemics and COVID-19 to support growth in cough, cold and allergy (hay fever) remedies
Self-medication is growing as Moroccan consumers become more comfortable with OTC products
CATEGORY DATA
Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025

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KEY DATA FINDINGS
2020 IMPACT
Research shows that products in digestive remedies do not affect COVID-19
Government health warnings hinder growth in digestive remedies
Category leader Maphar suffers drop in shares as GSK Consumer Healthcare performs well thanks to new brands
RECOVERY AND OPPORTUNITIES
Government health warnings and withdrawals will continue to affect competitive landscape
Modern lifestyles and poor diets helping digestive remedies to grow in Morocco
Both locals and tourists suffer from low hygiene standards

….CONTINUED

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