The appeal of concentrates remained limited among local consumers in 2020, as it is seen as neither essential nor a particularly healthy soft drink option. Nevertheless, this category still registered some growth in off-trade current value and volume terms, and although this was marginal, it was in contrast with the negative performance seen across the review period. This was due to the affordability of concentrates, which boosted interest among consumers under financial pressure, and those who...
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Euromonitor International's Concentrates in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2016-2020), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Liquid Concentrates, Powder Concentrates.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Concentrates market;
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Table of Content
Concentrates in South Africa
Euromonitor International
February 2021
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List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Concentrates records modest growth in 2020 thanks to affordable prices
Diverse product portfolio helps Bromor Foods maintain the lead ahead of Continental Beverages
Few shifts in channel share in 2020, as consumers who purchase concentrates have limited access to online shopping
RECOVERY AND OPPORTUNITIES
Higher dilution ratio could help players mitigate sugar tax issue
E-commerce likely to see minimal growth in concentrates as a result of consumer demographics
Further competition between affordable private label and brands predicted to intensify
CATEGORY DATA
Concentrates Conversions
Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2015-2020
Table 2 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2015-2020
Table 3 Off-trade Sales of Concentrates by Category: Value 2015-2020
Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2015-2020
Table 5 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2015-2020
Table 6 Leading Flavours for Off-trade Powder Concentrates: % Volume 2015-202
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