A shift in consumer behaviour accompanied by category seasonality resulted in a steep decline in total value sales within concentrates in 2020. This was a result of widespread disruption caused by the COVID-19 pandemic, as consumers in March and April prepared to shop ahead of Ramadan, but instead were issued with curfews, lockdown and closures of foodservice outlets. Consumers fearful of a complete grocery retail shutdown began to purchase only necessary items and regarded liquid and powder con...
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Euromonitor International's Concentrates in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2016-2020), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Liquid Concentrates, Powder Concentrates.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Concentrates market;
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Table of Content
Concentrates in Saudi Arabia
Euromonitor International
February 2021
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List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Seasonality and consumer shifts lead to steep decline in concentrates in 2020
Health and wellness trend sees shift towards other juice types with healthier profiles
Aujan Industries Co Ltd continues to maintain strong lead in a static field
RECOVERY AND OPPORTUNITIES
Sales in concentrates will continue to decline as consumer spending falters
Health and wellness trends will develop, leading players to focus on fortified and functional recipes
Shifts in consumer behaviour will lead to larger retail outlets taking share from smaller channels
CATEGORY DATA
Concentrates Conversions
Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2015-2020
Table 2 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2015-2020
Table 3 Off-trade Sales of Concentrates by Category: Value 2015-2020
Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2015-2020
Table 5 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2015-2020
Table 6 Leading Flavours for Off-trade Powder Concentrates: % Volume 2015-2020
Table 7 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2016-2020
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