Powder concentrates remains by far the largest concentrates category in Argentina and saw an increase in demand in 2020 from low income consumers impacted by the ongoing financial crisis. The category continues to benefit from its reputation for representing good value for money. In response to rising unemployment and uncertainty over the future, consumers are looking for value for money from their beverages. This is highlighted by the fact that many Argentinians are downtrading from 100% juices…
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Euromonitor International's Concentrates in Argentina report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Liquid Concentrates, Powder Concentrates.
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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Concentrates market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Table of Content
Concentrates in Argentina
Euromonitor International
December 2020
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List OF CONTENTS AND TABLES
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KEY DATA FINDINGS
2020 IMPACT
COVID-19 crisis drives consumers towards cheaper powder concentrates
Liquid concentrates sales supported by popularity of amargos
Mondelez experiencing growing competition from smaller domestic players
RECOVERY AND OPPORTUNITIES
Liquid concentrates slated for further sales declines
Economic crisis driving expansion of private label ranges
Growing competition from cheaper alternatives and tap water
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