Carrefour’s main priorities in the short term will be to get back on track in the hypermarket channel, its traditional area of business, bring an end to the Dia case and make up for its delay in cross-channel development. After modest results in 2014 in value terms, Carrefour put in a better performance in its domestic market in 2015 and 2016. Increasing investment in logistics and remodelling following the arrival of Georges Plassat, its current CEO, has begun to pay off, with the Carrefour bra...
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Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Why buy this report?
* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
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LIST OF CONTENTS AND TABLES

Strategic Direction
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Company Background
Digital Strategy
Summary 1 Carrefour SA: Share of Sales Generated by Internet Retailing 2014-2016
Private Label
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Summary 2 Carrefour SA: Private Label Portfolio
Competitive Positioning
Summary 3 Carrefour SA: Competitive Position 2016
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