Breakfast cereals do not have a strong history as the breakfast of choice in Spain, with most consumers choosing more traditional options such as bread with ham, cheese or spreads, or even churros with coffee or hot chocolate. These products also became less popular towards the end of the review period, as some consumers cut back on their sugar intake, whilst busy lifestyles also meant many working Spaniards opted for on-the-go breakfasts on their way to the office.
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Euromonitor International's Breakfast Cereals in Spain report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Breakfast Cereals market;
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Table of Contents:
Breakfast Cereals in Spain
Euromonitor International
December 2020

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Cereals provide an inexpensive filling meal for many during the COVID-19 lockdown
Healthier options in demand
E-commerce increasingly important during the pandemic
RECOVERY AND OPPORTUNITIES
A return to more normal breakfast habits over the forecast period
Sustainability also a key trend going forward
Price to remain key
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CATEGORY DATA
Table 1 Sales of Breakfast Cereals by Category: Volume 2015-2020
Table 2 Sales of Breakfast Cereals by Category: Value 2015-2020
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2016-2020
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Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020
Table 7 Distribution of Breakfast Cereals by Format: % Value 2015-2020
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2020-2025
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
... continued
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