All categories within breakfast cereals are set to register higher retail value and volume growth in 2020 compared to 2019, with widespread double-digit value growth. Sales of breakfast cereals were boosted during the COVID-19 pandemic by their perceived health and nutritional benefits, notably in helping to build a healthy immune system. However, demand has remained concentrated in the country’s large cities with consumers in rural areas tending to remain less aware of breakfast cereals.

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Euromonitor International's Breakfast Cereals in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

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Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contant

Breakfast Cereals in Romania
Euromonitor International
December 2020

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Perceived health benefits drive retail value and volume growth for breakfast cereals in 2020
Continued low demand for hot cereals leads to brand and product withdrawals
Nestlé Romania extends lead as private label appeals to health-conscious consumers seeking value for money
RECOVERY AND OPPORTUNITIES
Breakfast cereals set to maintain positive growth in 2021 as consumers turn to healthier products
Focus on health and wellness set to drive growth in muesli and granola over the forecast period
Urban consumers set to remain a key target for breakfast cereals

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CATEGORY DATA
Table 1 Sales of Breakfast Cereals by Category: Volume 2015-2020
Table 2 Sales of Breakfast Cereals by Category: Value 2015-2020
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2016-2020
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020
Table 7 Distribution of Breakfast Cereals by Format: % Value 2015-2020
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2020-2025

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Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2020-2025
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2020-2025

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