Muesli and granola, the largest categories in breakfast cereals, has seen the home seclusion aimed at containing COVID-19 help to reverse the downward trend it has seen since 2017. Before pandemic, muesli and granola had recorded double-digit growth for four consecutive years up to 2016 to become the largest category, but it had been suffering from an excess supply since 2017. While manufacturers strengthened their production lines in response to increasing popularity, the boom peaked and the ca...

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Euromonitor International's Breakfast Cereals in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

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Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Table of Contant

Breakfast Cereals in Japan
Euromonitor International
December 2020

List OF CONTENTS AND TABLES

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KEY DATA FINDINGS
2020 IMPACT
Muesli and granola witnesses revival
Children’s breakfast cereals benefits from demand amongst busy parents, while hot cereals seen as a healthy meal option
Calbee closes gap on leader
RECOVERY AND OPPORTUNITIES
Enduring rise in working from home to boost demand
Health and wellness trend to have a positive impact
Opportunities to expand the range of consumption occasions
CATEGORY DATA
Table 1 Sales of Breakfast Cereals by Category: Volume 2015-2020
Table 2 Sales of Breakfast Cereals by Category: Value 2015-2020
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2016-2020

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Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020
Table 7 Distribution of Breakfast Cereals by Format: % Value 2015-2020
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2020-2025
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2020-2025

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