As part of the government’s efforts to curb COVID-19 community transmission, in the first half of the year Singapore residents were required to stay at home and avoid unnecessary contact with others. At the same time, stand-alone food or drink outlets were required to close. This has led to a strong fall in foodservice volume sales in 2020. However, given that foodservice volume sales of breakfast cereals were already very small, due to the availability of other more preferable breakfast options...

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Euromonitor International's Breakfast Cereals in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Hot Cereals, RTE Cereals.
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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
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Table of Contents

KEY DATA FINDINGS
2020 IMPACT
COVID-19 increases the retail volume growth rate
Slower growth in the variety of healthier choices
Increase in sales contribution from proximity retailers and e-commerce

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RECOVERY AND OPPORTUNITIES
Repositioning breakfast cereals as a healthier option
E-commerce set to be a notable channel for retail growth
On-the-go versions set to rise as people will return to busy lifestyles

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CATEGORY DATA
Table 1 Sales of Breakfast Cereals by Category: Volume 2015-2020
Table 2 Sales of Breakfast Cereals by Category: Value 2015-2020
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2016-2020
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020

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