Breakfast cereals are predominantly sold and purchased in supermarkets in Serbia, which are expected to increase their value share in the category in 2020 once again. In Serbia, the traditional shopping option of independent small grocers will remain popular in 2020 but is expected to lose some value share in 2020 due to the modernisation of retailing and the growing presence of supermarkets.

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Euromonitor International's Breakfast Cereals in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Hot Cereals, RTE Cereals.
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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
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Table of Contents

KEY DATA FINDINGS
2020 IMPACT
Breakfast cereals mostly sold in supermarkets as independent small grocers decline
Vitalia Nikola doo expands its product range with frosted flakes and flavoured muesli
Private label strengthens presence in breakfast cereals

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RECOVERY AND OPPORTUNITIES
Breakfast cereals to grow in popularity as quick and convenient meal solution
Children’s breakfast cereals to demonstrate stable growth as product area matures
Hot cereals to grow from low base but is yet to pick up in Serbia

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CATEGORY DATA
Table 1 Sales of Breakfast Cereals by Category: Volume 2015-2020
Table 2 Sales of Breakfast Cereals by Category: Value 2015-2020
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2016-2020
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020

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