Breakfast cereals is expected to be largely unaffected by COVID-19. The product area is expected to register healthy current value growth, but not as high as the double-digit growth registered in 2019. Retail volume growth is expected to be similar to 2019. Though there is expected to be price rises in breakfast cereals, again it is not expected to be as high as in 2019. Due to COVID-19 and lockdown, there was very little product launches in 2020, with many players opting to defer launches until...

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Euromonitor International's Breakfast Cereals in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

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Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Breakfast Cereals market;

* Pinpoint growth sectors and identify factors driving change;

* Understand the competitive environment, the market’s major players and leading brands;

* Use five-year forecasts to assess how the market is predicted to develop.

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Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

List OF CONTENTS AND TABLES

KEY DATA FINDINGS

2020 IMPACT

Breakfast cereals unaffected by COVID-19, though value growth remains healthy

Nestlé continues to dominate and local players struggle to gain foothold

Health and wellness trend drives value sales

RECOVERY AND OPPORTUNITIES

Economic uncertainty could increase price-sensitivity and encourage discounting

Children’s breakfast cereal expected to be the most dynamic performer over the forecast period

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Hectic lifestyles support sales of breakfast cereals as a quick, easy meal option

CATEGORY DATA

Table 1 Sales of Breakfast Cereals by Category: Volume 2015-2020

Table 2 Sales of Breakfast Cereals by Category: Value 2015-2020

Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020

Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020

Table 5 NBO Company Shares of Breakfast Cereals: % Value 2016-2020

Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020

Table 7 Distribution of Breakfast Cereals by Format: % Value 2015-2020

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Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2020-2025

Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2020-2025

Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025

Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2020-2025

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