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Posted by Rowan Campbell on September 10, 2024 at 12:12pm 0 Comments 0 Likes
Home seclusion on account of COVID-19 has boosted retail breakfast cereals sales in 2020, with German consumers having more time to eat breakfast at home, reversing the previous trend towards a greater prevalence of on-the go meals or snacks to start the day. People began working and studying at home as workplaces and schools were shut in order to curb the spread of the virus. This has particularly benefited children’s breakfast cereals and flakes, which has recorded a steady decline in previous...
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Euromonitor International's Breakfast Cereals in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Hot Cereals, RTE Cereals.
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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
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Table of Contents
KEY DATA FINDINGS
2020 IMPACT
Extended time at home allows more consumers to enjoy breakfast cereals
Hot cereals continues to gather steam
Sales leader Kellogg sets its sights on healthier breakfast cereals as competition tightens
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RECOVERY AND OPPORTUNITIES
Morning rush now resuming, leaving less time for traditional breakfasts
Hot cereals could eclipse muesli and granola in growth terms
A new nutrient labelling system remains a possibility
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CATEGORY DATA
Table 1 Sales of Breakfast Cereals by Category: Volume 2015-2020
Table 2 Sales of Breakfast Cereals by Category: Value 2015-2020
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2016-2020
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020
... continued
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