All categories within breakfast cereals are set to record an improving retail value and volume picture in 2020 compared to 2019, with hot cereals and muesli and granola being the top performers. Stronger growth reflects increased sales due to the COVID-19 lockdown, with demand further strengthened by the closure of foodservice outlets and increased consumption at home. This been most evident in the sales of hot cereals and porridge in particular. The latter is viewed as traditional, healthy, nut...

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Euromonitor International's Breakfast Cereals in Finland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Hot Cereals, RTE Cereals.
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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
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Table of Contents

KEY DATA FINDINGS
2020 IMPACT
Porridge drives growth in hot cereals during COVID-19 lockdown in 2020
Consumers continue to respond to health and wellness benefits in 2020
Private label players retain lead as companies battle to improve product offerings

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RECOVERY AND OPPORTUNITIES
Employment and economic concerns set to fuel consumer price sensitivity in 2021
Maturity of category set to limit retail value growth over the forecast period
Environmental and sustainability concerns likely to become a focus for consumers

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CATEGORY DATA
Table 1 Sales of Breakfast Cereals by Category: Volume 2015-2020
Table 2 Sales of Breakfast Cereals by Category: Value 2015-2020
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2016-2020
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020

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