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Summary – A new market study, “Breakfast Cereals in Nigeria Market, Global Research Reports 2020-2021” has been featured on WiseGuyReports.
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With consumers spending more time at home due to COVID-19 social measures, they had more time for sit-down home breakfasts. Thus, sales of breakfast cereals will remain positive in 2020, although they were somewhat impacted by economic uncertainty and weakening incomes due to job losses and high inflation. Consumers unable to afford breakfast cereals on a regular basis typically resort to local breakfast substitutes such as ‘pap’ (corn meal). Although breakfast cereals are not traditional Niger...
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Euromonitor International's Breakfast Cereals in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
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Product coverage: Hot Cereals, RTE Cereals.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Table of Contents
Breakfast Cereals in Nigeria
Euromonitor International
December 2020
List OF CONTENTS AND TABLES
KEY DATA FINDINGS
2020 IMPACT
Changing tastes and less time to cook boost demand for breakfast cereals
Nestlé maintains top place thanks to Golden Morn and smaller packaging options
Children’s breakfast cereals increasingly favoured for the morning routine
RECOVERY AND OPPORTUNITIES
Breakfast cereals set to grow in line with recovering economy
Player competition and health trend set to drive new product innovations
Changing tastes and less time to cook set to boost breakfast c
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Why buy this report?
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
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