Summary – A new market study, “Breakfast Cereals in New Zealand Market, Global Research Reports 2020-2021” has been featured on WiseGuyReports.
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With strict lockdown restrictions introduced to New Zealand in early 2020, many local consumers were confined to their homes, which created greater breakfast occasions at home. This trend led to a notable upturn in demand for breakfast cereals in Q1/Q2 in contrast to positive but undynamic growth for a mature category towards the end of the review period, as these products are easy to store at home. A change in lifestyles as an increasing number of New Zealanders adapted to working from home in...
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Euromonitor International's Breakfast Cereals in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
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Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Table of Contents
Breakfast Cereals in New Zealand
Euromonitor International
December 2020

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Increase in at-home consumption during lockdown fuels growth for breakfast cereals
Healthier options to balance negative perception of some breakfast cereals
Private label diversifies portfolio to meet growing consumer demands
RECOVERY AND OPPORTUNITIES
Return to normalisation in terms of retail demand for breakfast cereals from 2021, encouraging greater innovation to halt maturity of category
Greater demand for functional breakfast options as a result of the pandemic
Sustainability balanced with increasing demand for convenience key to attracting conscious consumers
CATEGORY DATA
Table 1 Sales of Breakfast Cereals by Category: Volume
......continued

Why buy this report?
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.Also Read: http://www.marketwatch.com/story/covid-19-impact-on-global-plastic-...

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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