Summary – A new market study, “Breakfast Cereals in Guatemala Market, Global Research Reports 2020-2021” has been featured on WiseGuyReports.
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In 2020, COVID-19 is expected to have a moderate impact on breakfast cereals in Guatemala. Notably, according to trade interviews, breakfast cereals were bought in panic at the onset of the pandemic in March 2020. The government was quick to impose a national lockdown, which included a nightly curfew and the closure of non-essential businesses, which resulted in many consumers stockpiling such products for themselves and their families. Many brands initially struggled to meet the increased deman...
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Euromonitor International's Breakfast Cereals in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
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Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Table of Contents
Breakfast Cereals in Guatemala
Euromonitor International
December 2020

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Consumers begin to panic buy breakfast cereals at the onset of lockdown in 2020, while brands struggle to keep up
Flakes without sugar continue to be in highest demand in 2020
Despite losing some value share, Kellogg continues to lead breakfast cereals in 2020 by far
RECOVERY AND OPPORTUNITIES
Consumers will increasingly be searching for healthy breakfast cereals in the forecast period
Innovation in terms of packaging set to appeal to low-income consumers
Muesli and granola set to perform well in forecast period, benefitting from increasing health and wellness trend
CATEGORY DATA
Table 1 Sales of Breakfast Cereals by Category: Volume 2015-2020
Table 2 Sales of Breakfast Cereals by Category: Value 2015-2020
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020
Table 4 Sales of Breakfast Cereals by Category
......continued

Why buy this report?
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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