Growth in retail current value sales of breakfast cereals will slow significantly during 2020, with children’s breakfast cereals bearing the brunt of this. Breakfast cereals are a quick and convenient breakfast solution, but with many parents spending more time at home and schools closed for an extended period due to COVID-19, convenience became less important to them. As a result, other types of breakfast, which take more time to prepare, grew in popularity, albeit temporarily.

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Euromonitor International’s Breakfast Cereals in Croatia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

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Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Breakfast Cereals market;
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Table of Content

KEY DATA FINDINGS
2020 IMPACT
COVID-19 drives slowdown in retail current value sales growth of breakfast cereals, as convenience became less of a priority to consumers during the lockdown

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Health and wellness dominates new product development
Economies of scale in marketing help Nestlé Adriatic doo maintain its leadership
RECOVERY AND OPPORTUNITIES

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Retail current value sales growth will take several years to return to pre-pandemic levels, as the economic impact of COVID-19 lingers
Generational divide in breakfast cereal consumption will continue to fade

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