Retail volume sales of breakfast cereals are set to see a solid uptick in growth in 2020, following several years of broadly negative growth trends. COVID-19 is the main factor in this trend. Demand for these products has been driven by a mix of virus-related factors including restrictions to foodservice operations where consumers might have eaten breakfast on the way to work, consumers choosing to work from home where possible to reduce their exposure to infection, and the closure of schools wh…

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Euromonitor International’s Breakfast Cereals in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

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Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Why buy this report?
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years’ experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Content

KEY DATA FINDINGS
2020 IMPACT
Direct effects of pandemic and increased consumption occasions lift volume sales of breakfast cereals

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Health concerns shape demand, but comfort and confinement rebuild demand for less healthy products
Health, weight and charity lift demand for hot cereals
RECOVERY AND OPPORTUNITIES

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Functionality and differentiation can deliver value growth
Premium, adult granola trends set to strengthen
Convenience set to support price positioning going forward

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