Hot cereals has seen sales negatively impacted by interruptions to distribution channels as a result of measures to contain the spread of COVID-19 and the fact that the outbreak affected the celebration of the Chinese New Year when hot cereals are traditionally often chosen as a gift. The flakes and children’s breakfast cereals categories have also been adversely affected by channel interruption during the COVID-19 pandemic. However, muesli and granola, which has a stronger presence in the e-com…

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Euromonitor International’s Breakfast Cereals in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

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Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Why buy this report?
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years’ experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Content

KEY DATA FINDINGS
2020 IMPACT
Muesli and granola proves most resilient because of strong online presence

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Players with strong e-commerce focus gain share in 2020
PepsiCo focused on building a health-orientated positioning
RECOVERY AND OPPORTUNITIES

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Breakfast cereals has the capacity to benefit from key demand trends
Muesli and granola set to see fastest growth
Flakes and children’s breakfast cereals less compatible with health and wellness trend than rival categories

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