With the COVID-19 lockdown measures taking place from March-May, breakfast cereals is set to see a significant increase in value and volume sales. As such volume sales will move from a decline in 2019 to a predicted growth of 14%, whereas value sales move from slight growth, to a prediction of 16% in 2020.

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Euromonitor International’s Breakfast Cereals in Canada report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

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Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Why buy this report?
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years’ experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Content

KEY DATA FINDINGS
2020 IMPACT

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Lockdown and the closure of foodservice operators boosts sales of breakfast cereals in 2020
Hot cereals and muesli and granola record heightened sales as consumers reach for healthier options during COVID-19

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Players report positive year-on-year performances, while Kellogg Canada Inc retains its lead
RECOVERY AND OPPORTUNITIES
E-commerce and home deliveries shakeup the landscape across the next five years
The premiumisation trend is on hold, as players focus on brand equity during the economic recession

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