The strategic direction of BIM Stores is to continue to offer very low prices for grocery and non-grocery products in the Moroccan market. The company is also adopting a very strong expansion strategy, as its number of outlets reached 341 across the country in 2016. Moreover, the company relies on small profit margins in order to be able to offer very cheap prices to customers.
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Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
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LIST OF CONTENTS AND TABLES

Strategic Direction
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Company Background
Digital Strategy
Summary 1 BIM Stores SARL: Share of Sales Generated by Internet Retailing 2014-2016
Competitive Positioning
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Summary 2 BIM Stores SARL: Competitive Position 2016
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