The new report by Expert Market Research titled, ‘Global Berries and Grapes Market Size, Share, Price, Trends, Growth, Report and Forecast 2022-2027’, gives an in-depth analysis of the global berries and grapes market, assessing the market based on its segments like nature, type, application and major regions. The report tracks the latest trends in the industry and studies their impact on the overall market. It also assesses the market dynamics, covering the key demand and price indicators, along with analysing the market based on the SWOT and Porter’s Five Forces models.

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The key highlights of the report include:

Market Overview (2017-2027)

• Forecast CAGR (2022-2027): 6.8%

Berries and grapes market growth is being aided by rising consumer awareness and purchasing power. The increased availability of both fresh and processed berries as a result of the expansion of retail outlets such as supermarkets and convenience stores are propelling market growth. Because of the hectic lifestyles of the working population, the rising popularity of superfoods in North America is also catalysing market growth. The inclusion of berries in various convenience foods and beverages to increase their nutritional component is boosting industry growth. Furthermore, berries and grapes are excellent snacking options due to their flavour and ease of consumption. They are becoming more popular as a healthy snacking trend. This has a significant impact on the overall growth of the berry and grape industry.

Definition and Major Segments

Grapes and berries are small, fleshy fruits that develop from a single ovary of a single flower. They are widely consumed as fruits as well as in the form of jams, pies, and cakes. Berries and grapes have a variety of health benefits and are high in vitamin C, fibre, and minerals. Furthermore, they have the ability to regulate blood sugar and prevent a variety of chronic illnesses.

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On the basis of nature, the market can be segmented into:

• Organic
• Conventional

Based on type, the market can be divided into:

• Strawberry
• Cranberry
• Blueberry
• Grapes
• Others

On the basis of its application, the industry can be segmented into:

• Food and Beverages
• Personal Care and Cosmetics
• Pharmaceuticals and Dietary Supplement
• Others

On the basis of distribution channel, the market is bifurcated into:

• Direct
• Indirect

The regional markets include:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Market Trends

The clean label and whole foods trend is expected to amplify berries and grapes market. As consumers prefer more natural, authentic, and less processed foods, demand for berries and grapes is increasing, propelling market growth even further. Major companies’ development of innovative products such as cereal bars and smoothie bars is providing additional impetus to market growth. Furthermore, rising demand for comfort food, particularly among the young, is driving up demand for blueberries. Blueberries are a traditional food with familiar flavours, and consumers are looking for familiar flavours while experiencing unfamiliar food trends. The increasing use of machine harvesting to reduce production costs and increase blueberry profitability is also driving market growth. Furthermore, increased production allows berries to be available as fresh fruits throughout the year rather than just during the summer. This contributes to market expansion. Organic food is becoming increasingly popular among health-conscious consumers. Because of their nutritional value, organic fresh berries and grapes are becoming more popular. Furthermore, rising demand for organic berries in processed food products as a result of rising disposable income is bolstering market growth.

Key Market Players

The major players in the market are Delano Farms Company, Costa Group, Berry World Ltd., Driscoll’s Inc., Wish Farms Inc, and Others.The report covers the market shares, capacities, plant turnarounds, expansions, investments and mergers and acquisitions, among other latest developments of these market players.

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