The baked goods category tends to be populated by the same players as the biscuits and confectionery categories in Vietnam, such as Mondelez Kinh Do Vietnam, Bien Hoa Confectionery (Bibica) and Orion Food Vina. However, baked goods tend to have higher prices. Despite the higher cost, prior to the pandemic, demand for baked goods was developing well due to improvements in average incomes. Thus, baked goods, both packaged and unpackaged, were affordable for more people and the category had also be...

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Euromonitor International's Baked Goods in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Bread, Cakes, Dessert Mixes, Frozen Baked Goods, Pastries.
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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Baked Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Vietnam, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
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Table of Contents

KEY DATA FINDINGS
2020 IMPACT
Category sales decimated by global pandemic as consumers stay at home and foodservice outlets are forced to close
Development of independent small grocers offering freshness gives unpackaged products an advantage though packaged baked goods also on the rise
Convenient access drives sales of baked goods though limited opportunities for on the go consumption stifle demand during lockdown

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RECOVERY AND OPPORTUNITIES
Domestic players crowd competitive landscape though internationals maintain strong lead
High value growth of packaged cakes can be attributed to significant promotional activities and premiumisation
“Fresh bread” appears more frequently on packaged bread packaging as competition with artisanal products intensifies

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CATEGORY DATA
Table 1 Sales of Baked Goods by Category: Volume 2015-2020
Table 2 Sales of Baked Goods by Category: Value 2015-2020
Table 3 Sales of Baked Goods by Category: % Volume Growth 2015-2020
Table 4 Sales of Baked Goods by Category: % Value Growth 2015-2020

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