After seeing solid growth for most of the review period, overall retail volume and current value sales of baked goods have contracted slightly in 2020. Nevertheless, performances have varied between categories, with sales in all packaged categories recording significant growth due to the impact of COVID-19, due to their perceived greater safety. In addition, online orders spiked during the COVID-19 pandemic, as consumers were advised to stay at home where possible to avoid contracting the virus.

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Euromonitor International’s Baked Goods in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

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Product coverage: Bread, Cakes, Dessert Mixes, Frozen Baked Goods, Pastries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Why buy this report?
* Get a detailed picture of the Baked Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years’ experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Content

KEY DATA FINDINGS
2020 IMPACT
COVID-19 increases the growth rates of packaged baked goods

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COVID-19 thrusts small local bakeries into e-commerce
Dynamic growth for frozen baked goods as more consumers bake at home
RECOVERY AND OPPORTUNITIES

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Continuous growth is expected for both packaged and unpackaged baked goods
Dessert mixes set to lose competitiveness, threatened by other categories
E-commerce becomes a must-have for all players in baked goods

… continued

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