After three years of decline, retail volume sales of baked goods have increased in 2020, along with even higher current value growth, due to the same pattern being seen in the largest category, packaged leavened bread. With Circuit Breaker measures kicking in as the government made efforts to curb community COVID-19 transmission, Singaporeans were asked to work and study from home and many foodservice outlets were closed. As a result, there were fewer breakfast and snacking options available, so...

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Euromonitor International's Baked Goods in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Bread, Cakes, Dessert Mixes, Frozen Baked Goods, Pastries.
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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Baked Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
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Table of Contents

KEY DATA FINDINGS
2020 IMPACT
Packaged leavened bread sees retail volume growth after three years of decline
Unpackaged baked goods suffer from the home-baking trend
E-commerce helps companies sustain sales

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RECOVERY AND OPPORTUNITIES
Healthier premium choices to meet the needs of health-conscious consumers
Rise of bake-it-yourself (BIY) concept
Frozen baked goods could benefit from e-commerce

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CATEGORY DATA
Table 1 Sales of Baked Goods by Category: Volume 2015-2020
Table 2 Sales of Baked Goods by Category: Value 2015-2020
Table 3 Sales of Baked Goods by Category: % Volume Growth 2015-2020
Table 4 Sales of Baked Goods by Category: % Value Growth 2015-2020

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