Retail volume sales of packaged baked goods were positively affected by the COVID-19 home seclusion measures in 2020. Packaged bread, which is a common breakfast food, benefitted from consumers having more sit-down breakfasts at home, whilst cakes and pastries was impacted in a mixed way. The products are frequently consumed in social situations, thus they benefitted from consumers socialising at home rather than in cafés and restaurants. However, they are also popular as on-the-go snacks, thus…

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Euromonitor International’s Baked Goods in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

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Product coverage: Bread, Cakes, Dessert Mixes, Frozen Baked Goods, Pastries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Why buy this report?
* Get a detailed picture of the Baked Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years’ experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Content

KEY DATA FINDINGS
2020 IMPACT
Packaged baked goods preferred to unpackaged during lockdown; Mexican food trend continues

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Private label leads bread as grocery retailers remain the preferred shopping channel
The health and wellness trend drives growth but also limits value sales
RECOVERY AND OPPORTUNITIES

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Slowed growth of retail volume sales expected as health trend negatively affects high-calorie categories
Bakeries and artisanal set to gain popularity as consumers exhibit preference for heritage
Growth of e-commerce expected due to convenience; food/drink/tobacco specialists set to recover

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