Whilst the economic impact of COVID-19 led to weakened sales for baked goods, consumers spending more time at home, due to working from home and school closures, helped to maintain positive sales for bread. The rising prices of wheat and as well as increasing transport and distribution costs (due to disruptions to imports) are also driving retail current value. As 90% of wheat used in bakery products in Nigeria is imported, manufacturers have experienced increased pricing pressure, leading to th…

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Euromonitor International’s Baked Goods in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

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Product coverage: Bread, Cakes, Dessert Mixes, Frozen Baked Goods, Pastries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Why buy this report?
* Get a detailed picture of the Baked Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years’ experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Content

KEY DATA FINDINGS
2020 IMPACT
Bread continues to demonstrate good sales due to affordability

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On-the-go pastries experience decreased demand; UAC Foods remains pastry top player
Artisanal continues to hold leading value share, but growth in modern retail channels may boost private label
RECOVERY AND OPPORTUNITIES

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Growth within the urban population and economy looks tasty for baked goods
Unpackaged pastries win over consumers with quality and affordability
Scope for cakes niche to grow as economy recovers

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