The strict lockdown restrictions imposed by the government in New Zealand in response to the pandemic has brought about shifts in consumer lifestyles as foodservice closures encouraged local consumers to search for indulgent baked goods with which to treat themselves at home. Therefore, while baked goods through foodservice is set to record significant declines over 2020, particularly during Q2, retail demand for many baked goods including packaged pastries, packaged cakes, frozen baked goods an…

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Euromonitor International’s Baked Goods in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

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Product coverage: Bread, Cakes, Dessert Mixes, Frozen Baked Goods, Pastries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Why buy this report?
* Get a detailed picture of the Baked Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years’ experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Content

KEY DATA FINDINGS
2020 IMPACT
Home confinement during lockdown leads to upturn in demand for small indulgences

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Health and wellness fuels flat bread growth
Private label diversifies portfolio to fuel growth
RECOVERY AND OPPORTUNITIES

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Stagnation for retail sales of baked goods in 2021 due to greater uptake through foodservice before both channels return to greater levels of normalisation
Digestive wellness and plant-based to surge in popularity

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