COVID-19 and the subsequent lockdown in quarter two of 2020 resulted in heightened consumer interest in being healthy in the medium/long term resulting in decreased demand for unpackaged leavened bread and unpackaged pastries due to hygiene concerns. Unpackaged leavened bread is by far the largest category in volume terms in baked goods in Hungary and has been in decline over the entire review period as consumers are becoming increasingly health-conscious and paying greater attention to their di…

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Euromonitor International’s Baked Goods in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

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Product coverage: Bread, Cakes, Dessert Mixes, Frozen Baked Goods, Pastries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Why buy this report?
* Get a detailed picture of the Baked Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years’ experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Content

KEY DATA FINDINGS
2020 IMPACT
Consumers consider hygiene when buying baked goods in 2020

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Rising input costs results in average unit price increases and leavened bread volumes decline as consumers welcome other bread alternatives in 2020

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Artisanal remains dominant due to perception of freshness, while Ceres Sütoipari leads branded players and private label could profit from rising prices in 2020

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