COVID-19 and the subsequent lockdown in quarter two of 2020 resulted in more Greek households spending time at home leading to many consumers kneading and baking their own bread; consequently, it was difficult to find yeast at grocery retailers during this period. Therefore, it is expected that the baked goods category will see a decline in retail value growth in 2020. Furthermore, due to hygiene concerns, it is likely that there will be decreased demand for all unpackaged baked good categories…

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Euromonitor International’s Baked Goods in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

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Product coverage: Bread, Cakes, Dessert Mixes, Frozen Baked Goods, Pastries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Why buy this report?
* Get a detailed picture of the Baked Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years’ experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Content

KEY DATA FINDINGS
2020 IMPACT
Demand for baked goods decreases as consumers bake at home in 2020

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More baked goods aimed at vegans and the general health trend in 2020
Artisanal products dominate due to an increasingly premium positioning in 2020
RECOVERY AND OPPORTUNITIES

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Maturity hampers growth, but increases still seen in some categories over the forecast period
Health trend both likely to encourage and hinder growth over the forecast period
Warm fresh bread available throughout the day to attract consumers

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