While packaged food retail sales have generally been bolstered in 2020 by an increase in at-home food consumption as a result of COVID-19, baked goods has been negatively affected by disruptions to production and distribution. Both packaged and unpackaged baked goods have suffered, though the unpackaged segment has been hit hardest due to consumers’ limited access to retail outlets, increased concerns about food hygiene during the pandemic, and the fact that the shorter shelf life of such produc…

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Euromonitor International’s Baked Goods in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

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Product coverage: Bread, Cakes, Dessert Mixes, Frozen Baked Goods, Pastries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Why buy this report?
* Get a detailed picture of the Baked Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years’ experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Content

KEY DATA FINDINGS
2020 IMPACT
Baked goods experiences disruption to the supply chain

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E-commerce sees significant share gain
Leaders work to ensure stable supply
RECOVERY AND OPPORTUNITIES

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Baked goods to see growth driven by Westernisation and busy lifestyles
Continuation of trend towards short shelf lives
E-commerce set to continue to gain share

… continued

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