The new report by Expert Market Research titled, ‘Global Augmented Reality Market Size, Share, Price, Trends, Growth, Report and Forecast 2020-2025’, gives an in-depth analysis of the global augmented reality market, assessing the market based on its segments like components, devices, types, technologies, applications, and major regions. The report tracks the latest trends in the industry and studies their impact on the overall market. It also assesses the market dynamics, covering the key demand and price indicators, along with analysing the market based on the SWOT and Porter’s Five Forces models.

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The key highlights of the report include:

Market Overview (2015-2025)

• Historical Market Size (2019): USD 15 Billion
• Forecast CAGR (2020-2025): 42%
• Forecast Market Size (2025): USD 122 Billion

The augmented reality market is fueled by the rising investments in the market. The rising applications of AR modeling and 3-D visualisation is expected to aid the healthcare sector by providing a virtual view of a patient, which helps a surgeon to conduct minimally invasive surgeries. The increase in demand for AR devices from the e-commerce sector is expected to propel the market forward in the forecast period. The growing technological advancements, coupled with the rise in the demand for the technology in surgical visualisation and healthcare education, are expected to drive the market growth.

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Industry Definition and Major Segments

Augmented reality involves the technology that provides a computer-generated image with a real-world view from the consumer and, thereby, offers a composite view. It is an experience where designers enhance the parts of user’s physical world with computer-generated input.

On the basis of components, the industry is divided into:

• Software
• Hardware
o Sensors
o Semiconductors
o Displays and Projectors
o Position Trackers
o Cameras
o Others

By type, the industry is segmented into:

• Marker-Based
• Marker-Less
• Location-Based AR

Based on device, the industry is divided into:

• Head-Mounted Display
• Head-Up Display
• Smart Glass

On the basis of technology type, the industry is divided into:

• Head-Mounted Display
• Head-Up Display
• Smart Glass

By application, the industry is categorised into:

• Automotive
• Healthcare
• Military and Defence
• Education
• Retail
• Engineering
• Real Estate
• Entertainment
• Others

The regional markets for augmented reality include:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Market Trends

The augmented reality market is a technology-driven market. Several advancements are expected to enhance the user experience. Technological advancements such as smart contact lens, which aids in the automatic removal of unsafe optical radiation, is expected to aid the market growth. The smart contact lens, which is further aiding the market growth, includes a small display that can project images into the wearer’s eye, an antenna, a camera, and an image display. The increasing mobile penetration and innovation in mobiles are expected to propel the demand for the augmented reality market in the coming years.

Key Market Players

The major players in the market are Google LLC (NASDAQ: GOOGL), Microsoft Corporation (NASDAQ: MSFT), PTC Inc. (NASDAQ: PTC), Epson America, Inc. (TYO: 6724), Apple Inc. (NASDAQ: AAPL), Lenovo Group Limited (HKG: 0992), and others. The report covers the market shares, capacities, plant turnarounds, expansions, investments and mergers and acquisitions, among other latest developments of these market players.

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Note 1: As the novel coronavirus (COVID-19) continues to spread across the world, our analysts are constantly tracking the impact of this rapidly evolving situation on the markets and the consumer purchase behaviours. Thus, our latest estimates and analysis about the current market trends and forecast will exhaustively reflect the effects of this emerging pandemic.

Note 2: For a snapshot of the primary and secondary data of the market (2015-2025), along with business strategies and detailed market segmentation, please click on request sample report. The sample report shall be delivered to you within 24 hours.

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